All Things Electric

Kohl Electric is an electrical contractor that serves the state of Wisconsin. They specialize in both residential and commercial projects. With both types of clientele in mind, the idea was to make their site presentable with an industrial and professional appearance.

There was never any online presence before creating Kohl’s website, so we had plenty of opportunity to help shape the image they wanted. This became a more “hands-off” idea for the client and Minds Unfold was given full creative control to develop the site as it fit our initial brief.

The Approach

Working across state lines meant there were some limitations on content creation and the assets we had to work with; this did not stop us. With some image retouching and compositing of the provided photography taken from the client’s iPhone, we were still able to produce a high-quality website. 

The hands-off approach worked well, as it called for more explanatory and visual presentations to the client which made it easy for them to make decisions and approve comps quickly. 

The Takeaway

This was one of the fastest website projects as of yet, with a 2 month turnaround including briefings and reviews. The client trusted in Minds Unfold to develop the image they were looking for. The result was a clean, straightforward experience that allows the user to be informed without being overwhelmed. 

The same ease-of-use applies to the backend of the site, where the client can easily update their content.